Web 3.0 Lesson That Cannot Be Ignored

The tech industry has a tendency to throw out old tech and invest in newer tech. “Oh, don’t use that. It’s the same old thing. Instead, use the new thing.” This advice is most appropriate for those who are able to adapt quickly to technological changes. In other words: A small fraction of humanity.

Rapidly jumping to “the next thing” may have negative second- or third-order consequences. This is especially true for energy-hungry technologies such as cryptocurrencies, which can adversely impact our planet.

While these technologies aren’t yet widespread, they may be the start of something bigger.

Today’s tech innovators are striving for revolutionary new ideas. These include decentralization and scalable architectures, self -sovereign information, NFTs, blockchains, and other innovative technologies. RChain is fullheartedly and enthusiastically thrilled by the global excitement about these technological advances, which are central to Rchain’s building.

New tech must make life easier for users, especially considering the billions of them. Web 3.0, which is the next evolution in the internet’s web design, appears to be a blind spot for innovators.

The blockchain should learn three lessons from Web 2.0. Web 3 will not succeed without

  1. Advanced addressability.
  2. Decentralized advertising.
  3. The most powerful search engines the world has ever seen

Let’s take a look at the current state of these solutions and see how they can be improved for meaningful adoption by the global market.

Web 3.0 Must Improve upon Web 2.0

Web 3.0 should be considered an improvement on Web 2.0. People must be able quickly to identify significant improvements to key 2.0 features that made it such an effective combination of technologies. Web 1.0 introduced the internet and essential search functions. Web 2.0 was built upon Web 1.0. It brought interactivity (e.g. rich media experiences (e.g. social media and online communities), rich multimedia media (e.g. streaming video and audio, and advanced search (e.g. in-media content and source codes

Web 2.0 is supported by huge amounts of advertising revenue. Experts predict that by 2026, the global advertising market will be worth nearly $800B. But where is the Web 3.0 advertising solution? Who will build the next ad network? How can we ensure that they aren’t created by the same people who created the surveillance ad network?

It is vital to offer today’s powerful ad tech, such as real-time bidding and behavioural targeting, while giving users the option to sell or share their data with advertisers. Rchain strongly opposes many of the Web 2.0 ad network tactics, but the necessity and value of ad technology on the internet are indisputable. There are many questions that come up in your mind.

  • Where is Web 3.0 headed?
  • On what basis will it be constructed?
  • How does it advance what people already know that makes the web work.
  • How will interactivity and rich media experiences look on Web 3.0?

Rchain is unable to find answers to these questions at this time because it seems like not enough work has been done. Rchain believes Web 3.0 innovators and proponents are abandoning the principles of the web that lead to its adoption. They have completely forgotten the importance of Web 2.0 features.

Web 3.0 Must Enable A Global Market

The unified global marketplace is one of the most powerful concepts on the internet today. Search engines such as Google, Duck Duck Go and Bing make it easy for anyone to quickly find what they are looking for. Web 2.0 made any content searchable and provided results that reflected this.

Search engine results today include content, references and agents. In a matter of seconds, assets on the internet were accessible to everyone. This enabled the creation of a global marketplace.

Today’s web storage systems are simple: central file systems with clear ownership. Anybody can store data on AWS S3, Google Drive or their private server located in a data center or at their home. Storage has become quite common with the advent of Web 2.0.

Blockchain is the fully-realized Web 3.0 storage method. There is no way to search for data that has been collected through the chain if it’s not possible to tag it or look through it. How can Google search data on IPFS? This is a huge challenge.

It is important to move forward and not regress. It is impossible to have a global market without searchable, easily accessible data.

Web 3.0 will not be successful if it can’t offer or sustain a unified global marketplace.

1. Web 3.0 requires URLs, not addresses

A way to find data online is essential for the unified global market. A usable URL system is essential for blockchain-based web storage. How should on-chain address work?

This is an issue that almost nobody addresses.

File storage is not supported by many blockchains, and most of them don’t support large files. Web 3.0’s storage system cannot be a parallel system that supports or smells like a blockchain. The blockchain is what the web must live on. It requires addressability for this to happen.

It is necessary to locate and retrieve chain files. It is necessary to have a compositional structure for the location of resources, such as the current URI composition of the web (URN + URL). This is how web browsers work and it’s a good model for the future. However, on-chain URI composition needs to be rethought.

The Dappy browser focuses on blockchain addressing and highlights and fixes the shortcomings of DNS today. Dappy’s website states that Dappy replaces traditional DNS with a naming system implemented on a blockchain platform. A network of independent companies (which collectively certifies the domain names and encryption certificates) resolves client lookups.

Please refer to their name-system documentation for more information.

Solid and IPFS have done a great job in storing and protecting Web 3.0 data. However, it is important that users can access and locate the data on the chain. While today’s URI composition is functional, it needs to be improved in order for it to work on a blockchain.

2. Digital Advertising at Scale is a Need for Web 3.0

You can use the most popular Web 2.0 apps in the world for free. TikTok and Spotify are free to use. They are accessible to hundreds of millions of users by selling or harvesting their data. How can this model be adapted to operate in a decentralized web that relies on self-sovereign and paid token exchanges?

Although it is unclear how the major players will operate on Web 3.0. However, a decentralized architecture won’t support their surveillance advertising models. Whether users will pay for their apps remains another question. Web 3.0 will make users think twice about the information they share, and possibly allow them to sell that data.

Web 3.0 will need advertising more than Web 2.0. Decentralized apps (DApps), which are built on a decentralized internet, will face worse paywall problems than Web 2.0 apps. This problem can only be solved by decentralized advertising.

A globally scalable, decentralized sponsored content framework can be used for decentralized advertising. You can use a limited number of APIs to both developers and providers. Advertisers can share sponsored content within online communities.

A fly fishing community might vote and approve to indicate that they are open to advertising content. This could be based on data about the community. The content framework could handle the matchmaking and deliver the content requested. The advertiser can track exactly how many times their ads were seen by which communities, and avoid any fraudulent metrics.

Ads are a necessity in the Web3 world. However, the potential to provide better ads experiences for both advertisers and users is much greater.

3. Web 3.0 Must Be Searchable

RChain spent a lot time with visual and music artists who have minted NFTs. They replied, “I have minted the NFT. They said, “I’ve minted the NFT. How can people find it?”

It’s currently opaque if an NFT is constructed on Ethereum (ETH), and the Interplanetary Fil System (IPFS). It is impossible to locate it. IPFS isn’t a blockchain. However, it claims it is “the hard disk for blockchain and Web 3.0.” This is a noble project to decentralize file storage. However, if Web 3.0 isn’t built searchability as a first-class citizen by techies, how will it be adopted globally?

The universal search for distributed resources globally has contributed more to the creation of a global economy that almost every other innovation. This powerful force that created the global market can be hampered if resources are not managed using blockchains or external paraphernalia such as IPFS, without deep search capabilities.

Web 3.0 file systems must be queryable, but with more capabilities than we currently have.

Music’s objective properties, such as tempo, key and instrumentation can all be indexed. Is it possible to find songs in G key without the song or containing page being called “songs of G key”? Or gipsy songs with 125-135 beats per hour and a violin playing the lead instrument?

Imagine a DJ who plans an event and wants to create a certain atmosphere. The event’s interior design is projected onto the screens, so it starts off relaxed with blue artwork. The intensity increases with faster music and more intense instrumentation. Finally, the artwork turns green. This is when you will see red artwork and fast, aggressive music.

Humans are far from achieving this with the current NFT structure.

Web 3.0 offers a great opportunity to expand and enhance the search capabilities of Web 2.0. It’s possible to index real, relevant metadata with immeasurable potential.

Web 3.0 Technology is Available Today on RChain

Web 3.0’s lessons are crucial. These are the basic realities of

  • Accessing on-chain data through a compositional structure is a barrier to global adoption.
  • Without decentralized advertising, distributed apps can’t be free to use
  • Without universal search, a unified global market can’t exist.

These realities are possible because technology exists. Today’s innovators seem to be more concerned with making cryptocurrencies work (or making money off cryptocurrencies) than making Web 3.0 work. Rchain believes it is more important to create a humane system that works well for everyone. It has spent many years creating it.

RChain is a blockchain that offers addressable file storage and Rholang, a transactional query language. Search capabilities in Rchain make URLs and query strings seem like toys. You can store files of any size on a Rchain. Rchain is a major upgrade to file storage and search capabilities offered by Web 2.0.

Rchain’s team is so excited about Web 3.0, they launched two major projects to fix the design flaws described in this article. RChain Publishing allows for on-chain storage as well as self-sovereignty. DAASL provides a global distributed advertising platform.

Web 3.0’s future is in jeopardy if it fails to design around these Web 2.0 capabilities. Search can’t find NFTs. Without ads and sponsored content, it is impossible to make DApps accessible.

If they have to pay to access Web 3.0, the world won’t want it. The move to Web 3.0 shouldn’t be seen as a loss for the public. They are looking forward to better search results, safer and more user-friendly apps, and a better experience on the unified global marketplace.