Swiss Watchmaker TAG Heuer Now Accepts Cryptocurrency in US

TAG Heuer, a luxury watch manufacturer, announced that it will offer online cryptocurrency payments to customers in the United States. Through a partnership with Bitpay, the Swiss company offers this new payment option.

Tag Heuer partners with Bitpay to offer US clients Bitcoin payments

TAG Heuer, a designer and manufacturer of high-quality timepieces, now accepts crypto. Techniques d’Avant Garde, a Swiss company founded more than a century ago by Edouard Hüuer, announced this week that customers in the United States will now be able to buy its watches and accessories online using multiple coins. In a press release, the company explained this move:

TAG Heuer is a key player in the transformation of the ecommerce and retail space.

Bitpay is the platform that facilitates alternative payment methods. Bitpay allows buyers to spend bitcoin (BTC), bitcoin cash(BCH) and ethereum/ETH (ETH) as well as five stablecoins. Buyers can spend up to $10,000 per transaction without any minimum spending requirements.

Frederic Arnault, CEO of TAG, stated that “we have been closely following cryptocurrency developments ever since bitcoin started trading.” The executive stated that TAG Heuer was an avant-garde watchmaker who has an innovative spirit and knew it would adopt the technology.

Bitpay, a company based in Atlanta, Georgia provides companies with a payment gateway that allows them to accept cryptocurrency payments. Stephen Pair, CEO and co-founder of Bitpay, said that he is excited to see TAG Heuer and other global brands invest in crypto and seek Bitpay’s support to adapt their digital platforms to the rapid evolution of e-commerce.

Visitors to Tag Heuer’s U.S. site now see a pop-up window, which informs them that they accept cryptocurrency. They will need to click “Bitpay” during checkout and choose their preferred cryptocurrency in order to spend their digital coins.