South Africa’s Mobile Operator MTN Buys Land in the Metaverse

MTN, a mobile network operator from South Africa, recently claimed to be one of the first South African companies in the metaverse. It purchased 144 parcels of virtual land in Ubuntuland for an undisclosed sum.

MTN aims to “Amplify Consumers’ Digital Experiences”

According to a report, MTN, South Africa’s mobile operator, purchased 144 plots digital land in Ubuntuland. MTN is believed to be one of the first South African companies to enter the metaverse with this purchase.

According to the Mybroadband report, MTN now has 144 plots measuring 12 square meters.

Bernice Samuels (MTN’s group executive marketing) is quoted as praising the company’s move to the metaverse and explaining how it relates with the Ambition 2025 strategy. According to the executive:

This is precisely what Ambition 2025’s strategy is built on: leveraging trends to increase consumers’ digital engagement and experiences. We’ve been at the forefront technological and digital advancements and we continue to be open to the new opportunities that the metaverse offers for our customers and us.

According to the mobile operator, its presence in metaverse is a sign of its support for African innovation.

MTN also hopes to enhance its customer attraction by being present in the metaverse. The report explained that this will be achieved through a variety of experiences that combine consumer passion points such as music and gaming.