Major Crypto Exchange Becomes The Official Partner Of The Formula 1 Miami Grand Prix

Crypto.com is making a bold move in its aggressive crypto marketing campaign for sports, partnering with Formula 1 once more to become the official title sponsor of the Formula 1 Crypto.com Miami Grand Prix.

This announcement is made just days before Super Bowl LVI airs. The exchange purchased a spot to broadcast an ad that could reach at least 96.4million people, assuming last year’s numbers, which were the lowest in 15 years.

The Grand Prix of Cryptocurrency

South Florida Motorsports (SFM), which is the official promoter for the F1 Miami Grand Prix has named Crypto.com the official title partner.

The Grand Prix will now be called Formula 1 Crypto.com Miami Grand Prix as part of the deal. This gives the exchange a significant brand presence among Formula 1 enthusiasts around the globe.

We are proud to be the official title partner for the @F1 as we deepen our global partnership
Formula 1 https://t.co/vCNztATSCO Miami Grand Prix

Miami, May 6, 2012: See you there! https://t.co/uOOqNqThNT@f1miami #CryptoF1 pic.twitter.com/W96S9EWxxn

— Crypto.com (@cryptocom February 9, 2022

Crypto.com will be able to include its logo in the Miami International Autodrome facility. It can also integrate its branding into its event logo. The logo will be displayed on the podium as well as on the winners’ trophy.

A Crypto.com Fan Zone was also announced. This special area is located in the Hard Rock Stadium and will host a variety of activities outside the Grand Prix.

This agreement will run for 9 years beginning in this season. It follows a previous partnership with F1 which saw Crypto.com become a global partner for the Sprint series 2021.

Crypto.com and Sports

Crypto.com has been one of the fastest growing exchanges in the cryptocurrency space, securing a place among heavyweight exchanges such as Binance, FTX, or Coinbase – especially in the North American market.

Its success can be attributed to its sporty marketing strategy, which has allowed it to capitalize on the interest of the public in cryptocurrency markets.

We mentioned at the beginning that Crypto.com will be advertising in Super Bowl LVI. Official estimates suggest that the exchange spent approximately $6.5 million to purchase it. Crypto.com was not the only one that purchased ad space. Sam Bankman-Fried’s FTX also purchased ad space. Rumours abound that eToro might have also invested in its own spot.