Crypto.com Chosen as an Official FIFA World Cup

The FIFA World Cup Qatar 2022 Tournament official sponsor, Crypto.com, was announced by the international governing body for association football, FIFA. The announcement states that the crypto currency trading platform will “activate their official sponsorship” during tournament “in many different strong>

FIFA Selects Crypto.com, a Digital Asset Exchange Crypto.com, as its Official 2022 World Cup Sponsor.

Crypto.com continues its tradition of using sports to promote the brand and increase awareness about digital currency. FIFA announced on March 22 that Crypto.com will be the official sponsor of this year’s FIFA World Cup. Millions of people around the globe watch the World Cup, and this year it is being held in Qatar. FIFA World Cup Qatar 2022 begins on November 21 at Al Bayt stadium, Al Khor.

Since its inception, the FIFA World Cup has been very popular. Statistics show that the 2018 World Cup final attracted a live audience totaling 517 million. 1.1 billion viewers also watched it on television.

FIFA announced that Crypto.com will be the sole cryptocurrency trading platform sponsor for Qatar 2022. This announcement was made by Kay Madati (FIFA’s chief commercial officer). Madati explained that FIFA is happy to have the crypto exchange sponsoring the World Cup in Qatar. Madati also noted that Crypto.com had already demonstrated strong engagement in the sports world.

Madati stated in a statement that Crypto.com had already shown a commitment to support top-tier leagues and teams, major events, and iconic venues around the world. “Fifa’s global platform for football is bigger and more culturally impactful than any other platform,” Madati added.

Crypto.com joins the ranks of other digital currency companies, such as FTX, which have devoted a lot time and money to sports sponsorships. Crypto.com announced Tuesday that it has several partnerships with organizations involved in motor sport, MMA and basketball, as well football.

The exchange signed a deal last summer with entertainment company Ultimate Fighting Championship. A few months later Crypto.com signed a naming rights agreement to the Los Angeles Lakers’ arena, the Staples Center, calling it “Crypto.com Arena.” Crypto.com also partnered with the Angel City Football Club at the end of 2021. Kris Marszalek stated that sponsorship of the FIFA World Cup would “drive further awareness for Crypto.com worldwide.”